RE-IMAGINE!: BUSINESS EXCELLENCE IN A DISRUPTIVE AGE


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  • Autor: TOM PETERS
  • Editorial: DORLING KINDERSLEY, 2003
  • Fecha de salida: 2003
  • Descargado: 3453

Management guru Tom Peters, author of THE CIRCLE OF INNOVATION, explores new ways to approach business and company values for the 21st century. Here, he examines topics like the promise of the small, professional service firm (over the business behemoth) and the idea that successful companies sell “dreams,” not just product s. Peters also discusses the 9/11 attacks from a business perspective, as well as talking about the influence of women in the consumer marketplace and the need to restructure the American educational system. …  

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