THE 22 IMMUTABLE LAWS OF BRANDING: HOW TO BUILD A PRODUCT OR SERV ICE INTO A WORLD-CLASS BRAND


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  • Autor: AL RIESLAURA RIES
  • Editorial: HARPERCOLLINS PUB., 2002
  • Fecha de salida: 2002
  • Descargado: 7276

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The once Immutable Laws of Internet Branding Smart and accessible, The veintidos Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and L. Ries. Combining The veintidos Immutable Laws of Branding and The once Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The veintidos Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieras divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The veintidos Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. …  

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