For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG’s most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Key topics include market segmentation, performance measurement, resource allocation, and organizational design. New articles for this updated edition include George Stalk on hardball, Michael Silverstein on trading up, and Philip Evans on networks. Senior managers, executives, entrepreneurs, and students of business will find a powerful resource full of smart thinking, solid business strategy, and years of proven wisdom. Carl W. Stern (Chicago, IL) is Co-Chairman of the Boston Consulting Group, and has been with the firm for 31 years. Michael S. Deimler (Atlanta, GA) is a Senior Vice President in the Atlanta office of the Boston Consulting Group and the leader of BCG’s strategy practice.