THE STRATEGY AND TACTICS OF PRICING: A GUIDE TO GROWING MORE PROF ITABLY

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  • Autor: THOMAS T. NAGLE
  • Editorial: PRENTICE-HALL INTERNATIONAL EDITION, 2005
  • Fecha de salida: 2005
  • Descargado: 5425

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.  

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